Wednesday, October 13, 2010

SECRETS OF INNOVATION Steve JOBS


When she was young who would have thought Steve Jobs had lost its way. Chief Executive Officer (CEO) of Apple Inc., decided to leave Silicon Valley in 1972 leading to an art school at Reed College in Portland, Oregon. He moved to art school just to "rest" for one semester as he asked himself, "what I want?"
"I do not know what I want to do in this life and do not know whether the college will help me find this desire," said Jobs. "Here I was spending all the money their parents who have this long tube. So I decided to drop out and trust that everything will go fine."
The courage to leave the school-to "follow your heart" - is the first recipe of the seven principles outlined by Carmine Gallo in his new book, "Secrets of Innovation Steve Jobs". Gallo, a communications expert is the author of best-seller "The Presentation Secrets of Steve Jobs."
Gallo describes the innovator company's technology as a super hero who broke the understanding of man's ability to not give them what "they" want but realize what "I" want.
One theme that often appears in the book "Secrets of Innovation Steve Jobs" is the ability to think differently, open and constantly questioning the status quo. To do this, one must have quite a varied life experience.
In the book, Gallo also summarizes the principles of innovation which has been the secret of success Steve Jobs that carried the name of Apple Inc. be one technology company that counts and a trend setter.
These principles are, do what you love; refresh your thinking; sell dreams, not products; say no to a thousand different reasons; makes for a super experience "crazy".

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